Yama.ai was founded by marketing veterans. While driving new leads to sales
was important, the
founders realized that the only way to get value from lead generation is with the ultimate
With the industry average of MQL to sale (for SaaS companies) at 7%, even
improving that ratio to
10% added a nearly 50% increase in revenues. And, with vendors that engage buyers first being
more likely to close a deal, a dim lightbulb started to flicker for the founders...
The key to improving the conversion to close ratio was engagement.
several attempts at
engaging buyers a very simple, but intuitive approach emerged - why not offer an incentive to
right prospect for a 15-minute chat. It worked. Prospects were gathering information and open
brief chat to get some data in their early buying process, but not ready to reach out to
Offering incentives overcame that initial hesitation. This gave the founders the ability to
influence the buying process and dramatically improve conversion rates and revenues. Yama.ai was